IOC | THE OLYMPIC GAZETTE
Design
The aim of this campaign was to own the conversation during the games by cutting through social with tactical moments targeting a younger audience, while landing key olympic values.
The Olympic Gazette is a daily round-up of the Games’ events. Borrowing inspiration from comics, graphic novels and magazine covers.
The Olympic Gazette is a daily round-up of the Games’ events. Borrowing inspiration from comics, graphic novels and magazine covers.
